Ecosa — Performance Reports

The weekly and monthly performance read in one page: pick weekly or monthly and the period — revenue, PM%, website, platform truth, movers and commentary vs the weekday-aligned LY period and the typology norm.

Product trajectory per country: what drives and leaks growth, new-launch performance and variants, online vs store, new vs repeat buyers.

Week-on-week campaign movement (AU & NZ): spend and revenue against the same-typology baseline, the marginal ROAS on the budget that moved, and which of CVR, AOV or CPC is driving it.

Google Ads efficiency per active campaign (AU & NZ): weekly ROAS against each campaign's category target, which campaigns are running below it and where there is headroom to scale.

GA4 sessions by channel, week by week: YoY heatmap over the last 52 Monday-commencing weeks (weekday-aligned comparison).

Retail breakdown — consolidated stores per country plus each store: revenue to-date and running forecast (targets pending).

AU stores (VIC + WA): how much in-store revenue Meta and Google are matched to — BAU bleed vs store campaigns, against PrestaShop — and the local BAU ROAS uplift once Meta's in-store purchases are counted.

Median daily revenue & PM% by day-type, per month — from Jan 2025 across AU / NZ / HK.

Median daily revenue & PM% by day-type, per week (commencing Monday) — the last 6 months across AU / NZ / HK.

AU Meta optimisation regimes overlaid on the baseline, with a day-type-matched before/after read of revenue, PM% & Meta ROAS per changepoint.