| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL156,917 last wk | +109% | +131% | +102% | +99% | +77% | +87% | +100% | +66% | +59% | +69% | +122% | +144% | +59% | +77% | +120% | +92% | +88% | +9% | +48% | +70% | +42% | +95% | +67% | +50% | +103% | +111% | +39% | +109% | +126% | +94% | +49% | +153% | +127% | +81% | +83% | +125% | +135% | +40% | +62% | +101% | +61% | +41% | +112% | +98% | +136% | +79% | +55% | +30% | +35% | +32% | +23% | -22% |
| Paid Social67,825 last wk | +132% | +187% | +127% | +135% | +103% | +137% | +154% | +23% | +13% | +80% | +164% | +238% | +74% | +120% | +238% | +169% | +168% | +28% | +96% | +133% | +100% | +158% | +135% | +53% | +178% | +176% | +30% | +116% | +80% | +101% | +42% | +285% | +212% | +141% | +140% | +232% | +256% | +124% | +130% | +205% | +184% | +131% | +298% | +291% | +513% | +211% | +161% | +97% | +98% | +86% | +98% | -4% |
| Paid Search + Cross-network + Shopping33,542 last wk | +118% | +108% | +98% | +115% | +89% | +90% | +127% | +137% | +120% | +81% | +151% | +114% | +59% | +52% | +65% | +69% | +56% | -10% | +28% | +33% | +9% | +74% | +30% | +36% | +65% | +102% | +21% | +42% | +27% | +128% | +25% | +35% | +53% | +34% | +28% | +65% | +45% | -29% | -9% | +24% | -29% | -28% | -8% | -17% | +15% | -6% | -23% | -32% | -34% | -24% | -36% | -50% |
| Organic Search + AI Assistant25,302 last wk | +92% | +83% | +89% | +65% | +47% | +42% | +46% | +51% | +73% | +75% | +80% | +86% | +68% | +68% | +57% | +57% | +56% | +37% | +51% | +56% | +39% | +30% | +47% | +45% | +47% | +58% | +40% | +53% | +46% | +36% | +43% | +48% | +29% | +25% | +32% | +32% | +49% | +37% | +43% | +36% | +34% | +14% | +14% | +18% | +11% | +18% | +17% | +26% | +22% | +10% | -15% | +5% |
| Direct15,379 last wk | +49% | +79% | +58% | +72% | +31% | +34% | +25% | +29% | +20% | +6% | +25% | +20% | +8% | +7% | +29% | +23% | +22% | -20% | -3% | -2% | -8% | +23% | +28% | +48% | +57% | +82% | +50% | +76% | +91% | +44% | +36% | +82% | +59% | +33% | +32% | +41% | +74% | +28% | +55% | +45% | +46% | +20% | +35% | +7% | +33% | +21% | +22% | +9% | +16% | -10% | -8% | -2% |
| Email5,917 last wk | +169% | +305% | +201% | +34% | +61% | +136% | +93% | +119% | +157% | +88% | +55% | +79% | +86% | +124% | +107% | +65% | +105% | +44% | +59% | +85% | -16% | +73% | +47% | +40% | +64% | +50% | +15% | -1% | +21% | +46% | +277% | +108% | +87% | +43% | +50% | -9% | +151% | +46% | +115% | +87% | +16% | +8% | +9% | -1% | +6% | -18% | -38% | -11% | +56% | -42% | -28% | -49% |
| Unassigned1,599 last wk | +101% | +132% | +210% | +176% | +123% | +126% | +188% | +429% | +238% | +220% | +227% | +224% | +227% | +329% | +263% | +293% | +691% | +296% | +452% | +536% | +310% | +480% | +450% | +515% | +646% | +345% | +1131% | +4458% | +8495% | +430% | +443% | +1126% | +105% | +69% | +463% | +121% | +204% | +100% | +269% | +58% | +283% | +327% | +34% | +1619% | +40% | +27% | +25% | +31% | +21% | +1% | -29% | -20% |
| Organic Social3,025 last wk | +93% | +114% | +75% | +70% | +82% | +17% | +68% | +35% | +7% | +55% | +128% | +83% | +12% | +25% | +32% | +43% | +4% | -23% | +39% | +6% | -20% | +23% | +84% | +91% | +57% | +35% | +21% | +85% | +22% | +113% | -8% | +4% | +14% | +3% | -29% | +35% | +41% | -2% | +44% | +41% | +33% | -17% | +58% | +35% | +72% | +26% | +13% | -22% | +0% | +6% | -4% | -58% |
| Affiliates2,035 last wk | +8% | +33% | +70% | +84% | +80% | +37% | +37% | +43% | +56% | +38% | +51% | +36% | -27% | -37% | +45% | +55% | +16% | -28% | -19% | -39% | -42% | -14% | -3% | -1% | -62% | -71% | -77% | -65% | -70% | -51% | -66% | -74% | -16% | +33% | +29% | +19% | +13% | -74% | -68% | -67% | -82% | -83% | -75% | -64% | -57% | -50% | -31% | -48% | -46% | -14% | -4% | +72% |
| Paid Other401 last wk | -35% | -10% | -5% | -60% | +43% | -7% | +9% | +212% | -4% | +93% | +30% | +113% | -7% | -28% | +17% | +775% | +146% | +130% | +40% | -4% | +24% | +189% | +25% | +44% | -19% | +209% | +2680% | +5384% | +6619% | +97% | +154% | +73% | +351% | +616% | +89% | +159% | +84% | +236% | +68% | +79% | +140% | +63% | +23% | +160% | +229% | +311% | +145% | +235% | +2255% | +7174% | +637% | +180% |
| Display3 last wk | +5% | -16% | +192% | +154% | -28% | -89% | -3% | -8% | -51% | +37% | +403% | +344% | +38% | +46% | +193% | +680% | +814% | +956% | +941% | +1354% | +1056% | +427% | +861% | +985% | +569% | -3% | +941% | +749% | +953% | +631% | +1146% | +1231% | +565% | +606% | +316% | +306% | +269% | +123% | +218% | +60% | +75% | -80% | -91% | -97% | -99% | -99% | -99% | -99% | -100% | -100% | -100% | -100% |
| Referral637 last wk | +15% | -7% | -75% | -8% | +64% | +92% | +57% | +53% | +43% | +19% | -30% | -46% | +8% | -13% | -20% | +18% | +67% | +5% | +4% | +55% | +14% | +45% | +84% | +15% | -9% | +42% | +25% | +72% | +20% | +85% | +65% | +94% | -21% | -1% | +9% | +10% | +43% | +10% | +18% | -8% | -39% | -18% | -19% | +18% | +7% | -59% | -27% | +34% | -10% | +13% | +14% | -1% |
| Organic Shopping1,210 last wk | -14% | -26% | +30% | +161% | +3% | -6% | -27% | -46% | -21% | +51% | +49% | +85% | -45% | -39% | -42% | -18% | +28% | -30% | -29% | -35% | -45% | -34% | -65% | -53% | +5% | +6% | -51% | -34% | -38% | +5% | -11% | -12% | -6% | -17% | -7% | -15% | +16% | +3% | -16% | +2% | +17% | +32% | +48% | +77% | +108% | +258% | +220% | +160% | +196% | +87% | +55% | +261% |
| Paid Video— last wk | -32% | -65% | -91% | +67% | +123% | +294% | -60% | -89% | -96% | -98% | +18% | +237% | +250% | +149% | -80% | -92% | -87% | -83% | -77% | -92% | -97% | -97% | -98% | -97% | -98% | -100% | -100% | -99% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% |
| Organic Video42 last wk | · | · | -66% | · | -55% | · | · | -79% | · | · | · | · | +100% | -34% | -86% | -97% | -97% | -97% | -95% | -76% | -81% | -57% | +29% | · | · | · | · | · | · | -81% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -75% | · | · | · | · | · |
| SMS— last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | +100% | +100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL84,661 last wk | +94% | +109% | +79% | +92% | +66% | +74% | +91% | +44% | +34% | +46% | +106% | +142% | +40% | +64% | +111% | +82% | +80% | -8% | +34% | +55% | +37% | +92% | +56% | +30% | +94% | +104% | +17% | +106% | +143% | +97% | +22% | +126% | +76% | +55% | +55% | +128% | +114% | +16% | +46% | +94% | +39% | +24% | +111% | +97% | +143% | +62% | +49% | +25% | +37% | +40% | +28% | -28% |
| Paid Social36,870 last wk | +118% | +169% | +117% | +123% | +92% | +120% | +143% | +6% | +2% | +51% | +137% | +244% | +59% | +105% | +234% | +173% | +178% | +15% | +85% | +121% | +101% | +159% | +118% | +29% | +179% | +177% | +2% | +85% | +63% | +87% | +18% | +205% | +109% | +85% | +94% | +220% | +207% | +77% | +98% | +191% | +126% | +89% | +276% | +235% | +459% | +157% | +130% | +78% | +93% | +89% | +100% | -21% |
| Paid Search + Cross-network + Shopping20,496 last wk | +103% | +85% | +72% | +100% | +69% | +75% | +112% | +122% | +96% | +62% | +137% | +94% | +40% | +43% | +43% | +46% | +32% | -34% | +13% | +10% | -7% | +51% | +10% | +17% | +38% | +75% | -9% | +25% | +6% | +145% | +1% | +20% | +31% | +14% | +7% | +48% | +17% | -41% | -19% | +9% | -43% | -38% | -17% | -22% | +15% | -9% | -25% | -35% | -28% | -21% | -39% | -51% |
| Organic Search + AI Assistant10,687 last wk | +68% | +67% | +57% | +41% | +29% | +20% | +29% | +33% | +50% | +46% | +46% | +48% | +53% | +47% | +52% | +45% | +47% | +49% | +60% | +71% | +51% | +33% | +51% | +42% | +51% | +47% | +32% | +52% | +41% | +28% | +41% | +37% | +17% | +12% | +17% | +9% | +29% | +30% | +30% | +18% | +14% | +4% | -4% | +3% | -8% | -0% | -1% | +32% | +14% | -0% | -32% | -7% |
| Direct10,368 last wk | +37% | +70% | +45% | +63% | +18% | +24% | +9% | +16% | +5% | -15% | +1% | -6% | -12% | -7% | +12% | +9% | +2% | -30% | -16% | -20% | -19% | +17% | +24% | +36% | +43% | +84% | +49% | +77% | +117% | +63% | +41% | +114% | +80% | +45% | +45% | +56% | +85% | +33% | +78% | +41% | +60% | +25% | +38% | +9% | +45% | +20% | +43% | +15% | +24% | -1% | +1% | +9% |
| Unassigned720 last wk | +65% | +41% | +211% | +280% | +102% | +158% | +346% | +413% | +95% | +425% | +404% | +448% | +390% | +400% | +375% | +395% | +1643% | +465% | +658% | +581% | +210% | +1097% | +823% | +723% | +999% | +210% | +2768% | +7576% | +29205% | +741% | +934% | +3718% | +126% | +84% | +88% | +207% | +278% | +103% | +620% | +63% | +708% | +759% | +39% | +3128% | +55% | +39% | +35% | +61% | +26% | -1% | -25% | +2% |
| Organic Social2,003 last wk | +90% | +98% | +70% | +70% | +76% | +8% | +66% | +28% | +1% | +50% | +127% | +84% | +9% | +25% | +31% | +40% | +0% | -28% | +36% | +3% | -22% | +19% | +94% | +89% | +58% | +34% | +13% | +71% | +16% | +125% | -10% | +1% | +7% | +3% | -30% | +37% | +26% | -15% | +33% | +21% | +18% | -23% | +48% | +21% | +64% | +9% | +2% | -31% | -8% | -3% | -7% | -61% |
| Email1,109 last wk | +112% | +207% | +111% | -2% | +28% | +179% | +37% | +121% | +101% | +149% | +66% | +54% | +69% | +136% | +100% | +30% | +103% | +19% | +2% | +57% | -56% | +170% | +25% | +37% | +80% | +93% | +10% | -2% | -9% | +104% | +535% | +112% | +128% | +60% | +105% | -34% | +315% | +59% | +274% | +206% | +25% | -12% | +16% | -2% | +3% | -10% | -11% | -34% | +176% | -61% | -1% | -27% |
| Paid Other267 last wk | -38% | +14% | -2% | -63% | +39% | -11% | +3% | +355% | +1% | +101% | +13% | +144% | -8% | -36% | +16% | +737% | +88% | +76% | +26% | -34% | +26% | +164% | -12% | +66% | -35% | +157% | +2426% | +5719% | +6584% | +39% | +199% | +60% | +418% | +725% | +78% | +198% | +71% | +245% | +50% | +75% | +129% | +77% | +29% | +234% | +397% | +390% | +198% | +249% | +2995% | +8101% | +524% | +190% |
| Affiliates1,085 last wk | -24% | +21% | +12% | +39% | +50% | +2% | +6% | +42% | +50% | +6% | +44% | -20% | -67% | -68% | +3% | +22% | -38% | -62% | -55% | -67% | -72% | -57% | -43% | -32% | -86% | -91% | -93% | -84% | -87% | -74% | -85% | -88% | -60% | -5% | -3% | -8% | -52% | -87% | -85% | -87% | -92% | -93% | -87% | -80% | -72% | -67% | -54% | -62% | -60% | +8% | +46% | +124% |
| Referral313 last wk | +5% | -42% | -81% | -13% | +93% | +126% | +71% | +40% | +39% | -10% | -57% | -64% | -12% | -35% | -47% | +6% | +41% | +1% | +14% | +60% | +3% | +35% | +49% | -17% | -33% | +5% | -10% | +39% | -12% | +61% | +33% | +55% | -54% | +1% | -10% | +0% | +47% | +14% | +13% | -11% | -36% | -27% | -27% | -1% | +5% | -69% | -27% | +77% | +9% | +86% | +77% | -3% |
| Organic Shopping717 last wk | -26% | -38% | +18% | +133% | -22% | -21% | -46% | -49% | -34% | +41% | +33% | +62% | -57% | -47% | -46% | -24% | +20% | -47% | -38% | -52% | -51% | -38% | -73% | -65% | -11% | -4% | -62% | -47% | -45% | -7% | -23% | -31% | -10% | -26% | -15% | -15% | +8% | -8% | -25% | -15% | +5% | +37% | +45% | +76% | +99% | +260% | +208% | +158% | +191% | +73% | +45% | +273% |
| Display2 last wk | +68% | -48% | +377% | +433% | -7% | -97% | +41% | +26% | -44% | -8% | +190% | +156% | -31% | +13% | +138% | +1175% | +911% | +1208% | +700% | +1303% | +735% | +142% | +721% | +830% | +414% | -58% | +1027% | +715% | +886% | +422% | +1304% | +2413% | +808% | +643% | +254% | +278% | +332% | +121% | +208% | +76% | +127% | -97% | -98% | -100% | -99% | -99% | -99% | -100% | -100% | -100% | -100% | -99% |
| Paid Video— last wk | -31% | -65% | -91% | +81% | +130% | +313% | -63% | -92% | -97% | -98% | +27% | +262% | +272% | +145% | -82% | -92% | -87% | -84% | -76% | -93% | -98% | -99% | -99% | -98% | -99% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% |
| SMS— last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | +100% | +100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Organic Video24 last wk | · | · | -97% | · | -96% | · | · | -98% | · | · | · | · | +100% | -37% | -92% | -99% | -98% | -99% | -96% | -74% | -86% | -70% | +17% | · | · | · | · | · | · | -84% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -86% | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL42.1% last wk | +22% | +14% | +22% | +21% | +13% | +18% | +15% | +3% | +1% | -6% | +10% | +22% | +4% | +14% | +32% | +23% | +23% | +9% | +4% | +9% | +20% | +20% | +13% | -3% | +17% | +13% | -6% | -4% | -13% | +11% | -15% | -7% | -6% | -8% | +2% | +11% | -4% | -14% | -10% | -4% | +1% | -2% | +9% | +8% | +6% | -4% | -5% | -7% | +1% | +9% | +11% | -4% |
| Paid Social48.5% last wk | +17% | +9% | +27% | +26% | +13% | +18% | +10% | -0% | +4% | -16% | +4% | +15% | +4% | +7% | +19% | +13% | +14% | -1% | -3% | +3% | +17% | +22% | +4% | -12% | +14% | +12% | -13% | -4% | -6% | +4% | -20% | -25% | -19% | -19% | -12% | -3% | -13% | -24% | -18% | -13% | -14% | -13% | -4% | -18% | -15% | -15% | -20% | -16% | -7% | +1% | +0% | -9% |
| Paid Search + Cross-network + Shopping28.0% last wk | +33% | +19% | +19% | +10% | +14% | +14% | +22% | +24% | +14% | -2% | +16% | +16% | -1% | +4% | +10% | +8% | +1% | -4% | -11% | -8% | -6% | +5% | +17% | +3% | +3% | +0% | +4% | -8% | -8% | +45% | -12% | -17% | -13% | -12% | -10% | +1% | -32% | -42% | -40% | -29% | -36% | -35% | -22% | -22% | -20% | -19% | -11% | -18% | -19% | -12% | -13% | -25% |
| Organic Search + AI Assistant36.9% last wk | +6% | -8% | -5% | +3% | +0% | +1% | +5% | +6% | +5% | +11% | +6% | +11% | +0% | +14% | +15% | +16% | +23% | +9% | +9% | +8% | +12% | +6% | +7% | +10% | +6% | +16% | +5% | +4% | +13% | +11% | -3% | -3% | -2% | +2% | -3% | -2% | -7% | -6% | -7% | -14% | -5% | -8% | -3% | -4% | +7% | -4% | -4% | -18% | -11% | +4% | -7% | +5% |
| Direct54.6% last wk | +30% | +16% | +28% | +21% | +6% | +7% | +8% | +18% | +5% | -7% | +1% | -1% | +1% | +4% | +26% | +23% | +20% | +21% | +3% | -8% | -2% | +1% | +2% | +7% | +1% | +8% | +2% | +1% | +22% | +1% | -6% | -7% | -9% | -15% | -8% | -6% | -5% | -6% | +10% | -3% | +8% | -3% | -2% | -6% | +4% | +0% | +8% | +10% | +6% | +8% | +25% | +27% |
| Email41.3% last wk | -6% | -15% | +5% | +10% | -4% | -6% | -1% | -8% | -1% | -2% | +2% | -2% | -8% | -6% | +2% | +8% | +9% | +3% | -9% | -21% | -8% | -3% | -12% | -16% | -7% | +1% | -10% | -9% | -6% | -16% | -8% | +0% | +2% | -2% | +8% | +5% | +5% | -5% | +7% | +18% | +4% | -9% | +8% | +11% | +7% | +15% | +14% | +0% | +0% | +12% | +22% | +14% |
| Unassigned63.1% last wk | -8% | -13% | -4% | -11% | -10% | -4% | -13% | +12% | +0% | -13% | -20% | -12% | +2% | +6% | -7% | +6% | +18% | -3% | +1% | +6% | +17% | -6% | -1% | -4% | -9% | +13% | -30% | -60% | -71% | +54% | -31% | +32% | +69% | +34% | +105% | +19% | -21% | -7% | +19% | -13% | +18% | +28% | -7% | +50% | -2% | -10% | -13% | -1% | +5% | +1% | +8% | +5% |
| Organic Social35.8% last wk | +95% | +72% | +82% | +82% | +96% | +106% | +54% | +55% | +61% | +65% | +86% | +72% | +35% | +46% | +64% | +84% | +59% | +49% | +45% | +29% | +22% | +28% | -12% | +22% | +39% | +42% | +17% | +74% | +156% | +42% | +13% | -7% | -28% | -29% | -34% | -21% | -14% | -25% | -6% | -17% | +11% | -4% | -23% | -1% | -12% | -26% | -18% | -14% | -12% | -18% | +6% | -20% |
| Paid Other39.2% last wk | -32% | -4% | +64% | +19% | -1% | -9% | -4% | +49% | +1% | +2% | -22% | +5% | +21% | +10% | +47% | -7% | -39% | +38% | +8% | -6% | +16% | -14% | +8% | -6% | -55% | +15% | +99% | +123% | +154% | +86% | +7% | -18% | -34% | -16% | -4% | -15% | -37% | -32% | -26% | -5% | +10% | -11% | -12% | -15% | -3% | +28% | -19% | -7% | +79% | +150% | +195% | +44% |
| Affiliates36.2% last wk | +3% | -6% | -3% | +4% | -2% | -4% | -19% | -18% | -28% | +3% | -22% | -30% | -44% | -43% | -1% | +7% | -47% | -36% | -47% | -48% | -53% | -62% | -62% | -56% | -65% | -72% | -60% | -60% | -60% | -64% | -54% | -56% | -48% | -29% | -15% | -18% | -56% | -48% | -55% | -58% | -51% | -49% | -49% | -36% | -44% | -31% | -27% | -40% | -20% | +56% | +28% | -6% |
| Display66.7% last wk | +23% | +64% | +13% | +62% | +48% | -21% | +43% | +39% | +52% | -17% | -25% | -2% | -5% | +9% | +24% | +47% | +67% | +31% | +26% | +24% | +17% | -31% | +38% | +34% | +6% | -21% | +23% | +0% | +5% | -2% | +34% | +40% | +13% | +12% | -8% | +5% | +22% | -5% | +2% | -5% | +15% | +13% | +31% | +43% | +10% | +13% | -100% | -100% | +19% | -100% | -100% | +57% |
| Referral40.3% last wk | +19% | -30% | +20% | -8% | +11% | +19% | +41% | -6% | +11% | +24% | +36% | +36% | +8% | +7% | -9% | +56% | +10% | +27% | +13% | +6% | +17% | -25% | -24% | -41% | -34% | +2% | +6% | -5% | -7% | -15% | -34% | -36% | -18% | -23% | -16% | -11% | -32% | -39% | -23% | +3% | -24% | -16% | -6% | +15% | +37% | -33% | +11% | +52% | +113% | +109% | +45% | +14% |
| Paid Video— last wk | +33% | +33% | +31% | +35% | +39% | +52% | +50% | +66% | +94% | -63% | +28% | +34% | +17% | +22% | +100% | +87% | +94% | +129% | +33% | +32% | +24% | +54% | +95% | +87% | -59% | -100% | -100% | +85% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% |
| Organic Shopping27.0% last wk | -6% | -1% | -18% | +20% | +45% | +17% | +28% | +11% | +4% | -9% | +1% | +24% | +54% | +12% | +14% | +39% | +3% | +35% | +37% | +43% | +21% | +33% | +15% | +4% | +23% | +5% | +22% | +3% | +4% | +15% | +12% | +37% | -7% | -7% | -18% | -14% | -19% | -16% | -26% | -17% | -27% | -18% | -16% | -11% | -16% | +2% | -14% | -1% | +7% | +53% | +57% | +13% |
| SMS— last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | +100% | +100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Organic Video50.0% last wk | · | · | -26% | · | -6% | · | · | +44% | · | · | · | · | +100% | -14% | -3% | +15% | -37% | +4% | +4% | -88% | -27% | -58% | -25% | · | · | · | · | · | · | -41% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -43% | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL excl Paid Social1.63% last wk | -26% | -32% | -12% | -1% | -15% | -12% | -14% | -24% | -15% | -26% | -14% | -10% | -11% | -8% | -12% | +20% | +29% | -12% | -1% | -1% | -14% | -5% | -15% | -12% | +5% | +13% | -25% | -37% | -58% | -21% | -27% | -24% | -7% | -8% | -11% | -22% | +51% | -1% | +19% | +16% | -2% | +7% | -8% | -16% | -10% | +5% | -2% | -2% | +26% | -19% | -8% | +14% |
| Paid Search + Cross-network + Shopping1.43% last wk | -31% | -32% | -31% | -7% | -8% | -8% | -22% | -32% | -19% | -19% | -24% | -13% | -14% | -5% | -10% | +12% | +27% | +5% | +5% | -2% | -9% | -2% | -10% | -4% | +3% | +11% | -12% | -11% | -9% | -28% | -17% | -13% | -3% | -4% | +0% | -20% | +66% | +13% | +34% | +11% | +7% | +9% | -11% | +4% | -12% | +5% | -4% | +9% | +35% | -10% | +2% | +17% |
| Direct1.96% last wk | -29% | -46% | -22% | -10% | -17% | -11% | +1% | -18% | -14% | -11% | +16% | +26% | -2% | +2% | -11% | +38% | +51% | -17% | -1% | +17% | -1% | +7% | +2% | -9% | +21% | +10% | -22% | -0% | -43% | +12% | -13% | -31% | -4% | +1% | -8% | -14% | +55% | -7% | +3% | +53% | -18% | +7% | -6% | -9% | -15% | +15% | -15% | -10% | +21% | +0% | +1% | +6% |
| Organic Search + AI Assistant1.38% last wk | +10% | -3% | +15% | +31% | -5% | +1% | +3% | -5% | -4% | -29% | +8% | +6% | +0% | -21% | -21% | +7% | +14% | -35% | -26% | -8% | -37% | -7% | -16% | -30% | -4% | +2% | -29% | -26% | -36% | -9% | -18% | -28% | -10% | -11% | -14% | -20% | +23% | -31% | +0% | +5% | -14% | -11% | -10% | -9% | -3% | +4% | -12% | -22% | -2% | -24% | -14% | -1% |
| Paid Social0.17% last wk | +69% | +90% | +52% | +68% | +46% | +72% | +53% | +123% | +15% | +51% | +25% | +19% | +8% | +42% | -19% | +53% | +27% | +40% | +41% | -15% | -22% | +23% | -7% | +7% | +13% | +24% | +83% | -44% | -58% | -30% | -17% | -63% | -60% | -48% | -42% | -36% | -21% | -64% | -31% | -36% | -60% | -54% | -59% | -72% | -74% | -76% | -79% | -73% | -45% | -64% | -70% | -59% |
| Email2.37% last wk | -40% | -61% | -12% | +5% | -22% | -30% | -23% | -35% | -38% | -48% | -18% | -30% | -23% | -24% | -43% | -21% | -5% | -30% | +3% | +8% | +29% | +6% | -15% | +5% | -4% | +1% | -2% | +12% | +0% | -6% | -66% | -53% | -22% | -9% | -14% | -7% | +27% | -24% | -5% | -12% | -4% | -7% | -32% | +28% | +5% | +12% | +53% | +1% | +6% | -7% | -13% | +50% |
| Affiliates3.64% last wk | +12% | -34% | -5% | -12% | -31% | -11% | +2% | -15% | -35% | -43% | -10% | +13% | +17% | +54% | -10% | +5% | +55% | -35% | +29% | +61% | +16% | +51% | +2% | +18% | +252% | +521% | +319% | +169% | +173% | +114% | +130% | +265% | +48% | -19% | -26% | -34% | +197% | +236% | +240% | +263% | +493% | +371% | +198% | +110% | +103% | +42% | +20% | +25% | +199% | -21% | -37% | -46% |
| Unassigned3.88% last wk | -42% | -23% | -32% | -33% | -53% | -46% | -55% | -76% | -67% | -57% | -46% | -64% | -58% | -59% | -51% | -63% | -82% | -70% | -72% | -80% | -75% | -81% | -78% | -74% | -79% | -68% | -90% | -97% | -99% | -75% | -73% | -82% | -52% | -52% | -75% | -65% | -33% | -53% | -58% | -49% | -82% | -83% | -42% | -92% | -50% | -41% | -35% | -47% | -41% | -39% | -63% | -33% |
| Organic Social0.23% last wk | -3% | +33% | -27% | +39% | -18% | +12% | -16% | +85% | +64% | +3% | -41% | -28% | -11% | -16% | -28% | -24% | +39% | +91% | -38% | -33% | -56% | +15% | -8% | -42% | +6% | +44% | -4% | +49% | -35% | -2% | +9% | -32% | +25% | +37% | +87% | -20% | +92% | -21% | +34% | +5% | +225% | +110% | +8% | +5% | -48% | +53% | +16% | +10% | +65% | -53% | -46% | -35% |
| Organic Shopping1.90% last wk | +166% | +35% | +140% | +187% | +182% | +67% | +18% | +32% | +844% | +109% | +94% | +57% | +66% | +64% | -0% | +99% | +154% | +124% | +166% | +12% | +146% | +15% | +136% | +190% | +37% | +42% | +31% | +11% | +153% | +111% | +273% | +42% | +41% | +118% | +76% | +134% | +259% | -61% | +87% | +77% | +57% | +97% | +88% | +19% | +6% | +19% | +358% | -47% | +78% | -10% | +5% | -36% |
| Referral1.41% last wk | +10% | +130% | +219% | +98% | +50% | +39% | +27% | +3% | +86% | +40% | +267% | +238% | +85% | +144% | +48% | +55% | +98% | -16% | +83% | +110% | -25% | -31% | -7% | +104% | +174% | +69% | +28% | -10% | +333% | +33% | -50% | +70% | +188% | -26% | -17% | -41% | -39% | -27% | -50% | -36% | -46% | -2% | +93% | +27% | -25% | +62% | -50% | -18% | +94% | -34% | -71% | -24% |
| Paid Other1.00% last wk | +77% | +121% | +146% | +114% | +102% | +73% | +249% | +50% | +4% | -20% | +31% | +10% | +223% | +179% | -71% | -41% | +184% | -57% | -41% | +211% | -46% | +4% | -40% | -100% | +64% | +282% | -84% | -95% | -96% | -34% | -48% | +102% | -78% | -35% | +165% | -84% | -9% | -50% | -5% | -44% | -58% | -75% | -37% | -77% | -70% | -100% | -85% | -80% | -92% | -98% | -92% | -29% |
| Display0.00% last wk | -21% | +18% | -60% | -18% | -25% | +58% | -23% | -53% | +1% | +28% | +100% | +100% | +100% | +100% | +2% | -68% | +9% | +100% | +100% | -72% | +100% | +45% | +14% | -86% | -48% | +1953% | -52% | +100% | +5% | -4% | +100% | -77% | -67% | -91% | -90% | -32% | -19% | -55% | -21% | +432% | -89% | +145% | -2% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% |
| Organic Video0.00% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | -100% | +100% | -100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -100% | · | · | · | · | · |
| SMS— last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL$1,312,206 last wk | +45% | +48% | +79% | +65% | +36% | +42% | +44% | +52% | +53% | +56% | +109% | +109% | +42% | +48% | +45% | +87% | +105% | -14% | +42% | +46% | -1% | +65% | +51% | +58% | +71% | +91% | +13% | +46% | +29% | +59% | +14% | +23% | +51% | +27% | +25% | +14% | +205% | -1% | +54% | +69% | +11% | +13% | +37% | +30% | +27% | +35% | +11% | +2% | +37% | -14% | -24% | -9% |
| Paid Search + Cross-network + Shopping$406,467 last wk | +55% | +55% | +43% | +84% | +63% | +72% | +58% | +90% | +76% | +77% | +117% | +112% | +39% | +46% | +58% | +91% | +112% | -1% | +56% | +41% | +2% | +84% | +45% | +59% | +67% | +105% | +4% | +36% | +40% | +77% | +11% | +20% | +66% | +38% | +30% | +30% | +199% | -11% | +30% | +47% | -19% | -7% | +16% | +16% | +23% | +17% | -7% | -14% | +5% | -28% | -31% | -27% |
| Direct$273,811 last wk | +5% | -12% | +19% | +28% | -4% | +3% | +15% | +22% | +14% | +17% | +72% | +80% | +20% | +13% | +18% | +66% | +116% | -35% | +4% | +30% | -10% | +47% | +34% | +39% | +94% | +108% | +27% | +96% | +39% | +76% | +28% | +34% | +61% | +21% | +28% | +16% | +242% | +13% | +84% | +136% | +51% | +46% | +66% | +29% | +31% | +72% | +27% | +25% | +52% | +3% | +9% | +24% |
| Organic Search + AI Assistant$267,828 last wk | +53% | +68% | +121% | +101% | +42% | +33% | +52% | +47% | +48% | +48% | +152% | +136% | +72% | +35% | +39% | +73% | +90% | -21% | +7% | +41% | -12% | +21% | +27% | +11% | +24% | +44% | -0% | +28% | -8% | +34% | +1% | +1% | +7% | -2% | -1% | -2% | +113% | -17% | +35% | +41% | +17% | +13% | +22% | +21% | +26% | +41% | +15% | +12% | +31% | -4% | -25% | +10% |
| Email$126,597 last wk | +95% | +78% | +240% | +28% | +40% | +75% | +39% | +20% | +46% | +48% | +49% | +77% | +39% | +58% | +18% | +29% | +65% | -17% | +97% | +90% | +25% | +107% | +79% | +126% | +56% | +39% | +4% | +62% | +52% | +54% | +24% | +12% | +84% | +55% | +71% | -9% | +236% | +18% | +127% | +77% | +35% | +21% | +8% | +69% | -2% | +19% | +24% | +1% | +63% | -35% | -32% | -5% |
| Paid Social$100,925 last wk | +166% | +212% | +144% | +133% | +81% | +148% | +124% | +97% | +44% | +266% | +374% | +371% | +201% | +237% | +147% | +365% | +197% | +44% | +174% | +154% | +54% | +202% | +236% | +117% | +259% | +215% | +214% | +66% | +32% | +96% | +50% | +89% | +50% | +43% | +30% | +80% | +376% | +29% | +111% | +203% | +133% | +80% | +195% | +211% | +206% | +115% | +27% | +68% | +141% | +22% | -4% | -13% |
| Affiliates$73,348 last wk | -14% | -2% | +50% | +50% | +31% | +14% | +29% | -4% | +30% | +5% | +44% | +74% | -15% | -10% | +26% | +85% | +104% | -62% | -3% | -2% | -36% | +22% | +10% | +54% | +39% | +81% | +20% | +7% | -12% | +3% | -6% | +13% | +31% | +12% | +3% | -27% | +327% | -13% | +20% | +41% | -1% | -5% | -0% | -22% | -2% | -4% | -13% | -11% | +45% | -15% | -37% | +21% |
| Unassigned$41,047 last wk | +16% | +68% | +112% | +47% | +7% | +8% | +12% | +28% | +41% | +44% | +90% | +33% | +39% | +185% | +83% | +50% | +27% | +46% | +69% | +26% | -7% | -10% | +91% | +119% | +11% | +38% | -12% | +35% | +3% | -5% | -5% | +113% | +1% | +16% | +36% | -28% | +153% | +23% | +75% | -24% | -11% | -1% | +7% | +7% | -26% | -16% | +7% | -19% | +23% | -24% | -68% | -44% |
| Organic Social$3,440 last wk | +38% | +226% | +16% | +70% | +18% | -9% | +46% | +153% | +80% | +124% | +33% | +47% | +15% | -49% | -42% | +24% | +24% | -18% | -50% | +41% | -40% | +37% | +138% | +75% | +73% | +56% | -35% | +136% | -10% | +114% | +1% | -64% | +14% | +26% | +5% | +12% | +64% | -8% | +210% | +56% | +683% | +138% | +145% | +99% | +111% | +199% | +69% | -7% | +201% | -33% | -42% | -80% |
| Organic Shopping$11,396 last wk | +133% | -48% | +54% | +513% | +115% | +6% | +13% | -36% | +1200% | +121% | +16% | +93% | +42% | -52% | -31% | -50% | +87% | +41% | +116% | -16% | +36% | +9% | +51% | +20% | +36% | +11% | -57% | -33% | +153% | +2% | +51% | -78% | +36% | +21% | +49% | +167% | +285% | -36% | +71% | +100% | +31% | +145% | +208% | +221% | +175% | +335% | +2316% | -40% | +351% | +96% | +168% | +161% |
| Referral$6,624 last wk | -5% | +348% | -11% | +54% | +93% | +196% | +38% | +7% | -51% | +158% | +253% | +26% | +11% | +223% | +27% | +118% | +470% | -40% | +52% | +374% | -43% | -43% | -27% | +279% | +41% | +36% | +166% | -0% | +138% | +198% | -8% | +330% | +158% | -16% | +52% | -13% | +72% | +15% | -21% | -34% | -54% | +71% | +86% | +271% | +8% | +12% | +29% | +130% | +134% | +131% | -59% | +54% |
| Display$0 last wk | +39% | -60% | +2% | +205% | -32% | -77% | +38% | -74% | -22% | +98% | +100% | +100% | +100% | +100% | +1857% | +127% | +6676% | +100% | +100% | -5% | +100% | +454% | +5980% | +71% | +230% | +3069% | +714% | +100% | +1579% | +833% | +100% | +14% | +63% | +63% | -28% | +225% | +810% | +99% | +71% | +670% | -63% | -81% | -97% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% |
| Paid Other$724 last wk | -11% | +162% | +179% | -54% | +311% | -26% | +241% | +374% | -74% | +93% | +156% | -17% | +75% | +104% | -75% | +1612% | +1898% | +371% | -17% | +640% | -65% | +233% | +388% | -100% | +48% | +513% | +954% | -23% | +76% | -57% | +21% | -21% | +209% | +593% | +1488% | -61% | +223% | +479% | +6% | +192% | +36% | -79% | +184% | -70% | -15% | -100% | -29% | +49% | +108% | +343% | -51% | +107% |
| Organic Video$0 last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | +100% | -100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -100% | · | · | · | · | · |
| SMS— last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Whole site22.1% last wk | -32% | -24% | -42% | -33% | -40% | -39% | -36% | -40% | -40% | -47% | -45% | -43% | -35% | -36% | -32% | -32% | -29% | -40% | -30% | -29% | -29% | -54% | -38% | -38% | -36% | -33% | -36% | -36% | -39% | -35% | -33% | -34% | -47% | -39% | -40% | -40% | · | · | · | · | -21% | -5% | -15% | +8% | -5% | +2% | -6% | -4% | +0% | -9% | -8% | +8% |
| Channel | 25 Aug’25 | 1 Sep’25 | 8 Sep’25 | 15 Sep’25 | 22 Sep’25 | 29 Sep’25 | 6 Oct’25 | 13 Oct’25 | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ALL LISTED PDPs4.4% last wk | 9.6% | 8.2% | 8.2% | 6.3% | 5.5% | 10.2% | 10.7% | 7.8% | 8.2% | 9.1% | 12.2% | 13.5% | 13.9% | 14.3% | 10.7% | 9.2% | 9.9% | 15.9% | 12.4% | 9.4% | 7.2% | 6.3% | 5.3% | 7.4% | 9.2% | 7.1% | 6.5% | 5.5% | 5.7% | 11.2% | 7.1% | 7.5% | 9.2% | 8.6% | 5.7% | 5.1% | 4.9% | 9.4% | 6.7% | 4.0% | 6.9% | 8.1% | 8.2% | 7.9% | 8.0% | 5.8% | 9.5% | 7.9% | 5.8% | 6.0% | 7.0% | 4.4% |
| Nimble Sofa Bed2.3% last wk | 5.1% | 4.4% | 4.3% | 3.3% | 3.1% | 4.6% | 5.5% | 3.7% | 4.3% | 4.8% | 6.3% | 5.9% | 7.2% | 7.6% | 5.6% | 4.2% | 4.5% | 8.4% | 6.7% | 5.1% | 2.9% | 3.5% | 2.3% | 3.2% | 4.2% | 3.8% | 3.3% | 2.7% | 2.8% | 5.9% | 3.6% | 4.4% | 5.1% | 4.6% | 2.8% | 2.1% | 2.4% | 4.3% | 2.4% | 2.2% | 4.2% | 4.9% | 4.9% | 5.2% | 4.9% | 3.2% | 5.0% | 4.2% | 3.0% | 3.3% | 3.9% | 2.3% |
| Ecosa Mattress7.1% last wk | 13.5% | 11.7% | 8.7% | 6.7% | 4.5% | 12.4% | 13.5% | 10.0% | 10.5% | 11.5% | 17.7% | 19.6% | 18.7% | 19.2% | 14.3% | 11.1% | 11.8% | 21.5% | 19.5% | 18.3% | 13.3% | 12.0% | 9.8% | 11.9% | 11.0% | 7.3% | 6.4% | 5.4% | 7.6% | 16.5% | 9.6% | 10.1% | 12.3% | 11.5% | 8.1% | 7.4% | 7.4% | 13.0% | 7.6% | 5.5% | 11.4% | 12.4% | 13.4% | 14.4% | 12.2% | 7.8% | 13.2% | 9.2% | 8.4% | 8.9% | 12.1% | 7.1% |
| Sydney Sofa Bed1.9% last wk | 4.1% | 4.2% | 4.7% | 4.2% | 3.8% | 6.8% | 7.1% | 4.1% | 4.3% | 5.7% | 7.3% | 7.4% | 7.5% | 7.7% | 6.3% | 5.1% | 5.2% | 9.0% | 7.6% | 6.4% | 3.3% | 4.1% | 2.7% | 3.7% | 5.0% | 4.3% | 3.7% | 2.8% | 2.8% | 7.4% | 3.6% | 3.5% | 4.8% | 5.4% | 3.2% | 2.5% | 2.2% | 4.6% | 4.4% | 1.6% | 3.8% | 5.0% | 5.4% | 5.5% | 4.7% | 4.7% | 5.3% | 4.9% | 2.9% | 3.8% | 5.2% | 1.9% |
| Essence Mattress8.3% last wk | 10.4% | 8.6% | 9.1% | 7.8% | 8.1% | 12.0% | 12.5% | 11.4% | 10.9% | 10.4% | 14.1% | 17.9% | 17.5% | 18.2% | 13.8% | 11.9% | 11.2% | 18.8% | 14.7% | 15.0% | 10.9% | 8.4% | 9.1% | 11.0% | 12.6% | 8.0% | 7.5% | 7.3% | 9.2% | 17.3% | 10.7% | 9.1% | 12.0% | 13.7% | 10.3% | 10.1% | 9.6% | 15.7% | 16.5% | 7.5% | 8.8% | 7.3% | 8.0% | 9.5% | 10.6% | 7.1% | 11.7% | 10.2% | 8.7% | 7.9% | 9.9% | 8.3% |
| Pure Mattress3.4% last wk | 10.7% | 7.5% | 8.4% | 6.6% | 6.1% | 13.3% | 12.3% | 9.3% | 9.8% | 12.1% | 14.9% | 17.4% | 18.4% | 17.7% | 12.3% | 8.9% | 12.3% | 20.4% | 16.6% | 6.3% | 6.2% | 2.8% | 3.5% | 8.9% | 11.6% | 8.1% | 6.9% | 7.0% | 6.4% | 12.4% | 9.0% | 8.6% | 11.9% | 8.2% | 6.2% | 5.8% | 6.6% | 12.6% | 8.2% | 3.7% | 4.8% | 9.1% | 9.0% | 9.8% | 11.9% | 6.6% | 12.9% | 9.7% | 7.1% | 7.3% | 11.0% | 3.4% |
| Sierra Storage Bed Frame9.4% last wk | 6.2% | 4.9% | 6.5% | 6.0% | 5.5% | 8.2% | 7.3% | 7.9% | 6.6% | 7.1% | 6.9% | 7.5% | 8.5% | 8.2% | 5.2% | 5.1% | 7.3% | 12.3% | 8.0% | 6.2% | 3.5% | 3.5% | 2.3% | 3.0% | 6.1% | 5.0% | 6.3% | 4.5% | 5.0% | 11.0% | 4.9% | 6.2% | 6.0% | 6.6% | 4.2% | 3.1% | 4.1% | 7.9% | 8.1% | 2.5% | 7.2% | 10.0% | 8.5% | 8.5% | 8.0% | 2.1% | 7.1% | 7.1% | 4.1% | 4.0% | 4.2% | 9.4% |
| Ecosa Bamboo Bedding7.7% last wk | 17.6% | 14.2% | 15.4% | 13.8% | 14.3% | 20.4% | 18.6% | 12.2% | 10.6% | 12.4% | 18.4% | 22.4% | 20.2% | 20.9% | 17.5% | 16.3% | 15.3% | 23.5% | 18.0% | 15.8% | 11.1% | 11.4% | 10.7% | 14.0% | 16.5% | 11.9% | 13.5% | 10.1% | 10.8% | 21.9% | 13.3% | 15.4% | 19.5% | 19.7% | 13.1% | 16.6% | 16.6% | 24.6% | 19.3% | 12.8% | 13.4% | 10.6% | 10.7% | 7.8% | 9.7% | 12.1% | 17.2% | 13.5% | 8.3% | 5.9% | 10.1% | 7.7% |
| Ecosa Pillow15.2% last wk | 10.9% | 10.8% | 13.6% | 10.6% | 8.0% | 13.6% | 14.6% | 10.9% | 11.7% | 13.1% | 23.0% | 24.4% | 20.7% | 22.4% | 19.2% | 15.9% | 16.5% | 24.0% | 20.1% | 19.1% | 16.1% | 12.5% | 10.6% | 13.9% | 13.9% | 11.6% | 11.6% | 11.4% | 12.0% | 23.1% | 14.2% | 13.6% | 17.1% | 10.3% | 5.6% | 6.4% | 3.8% | 16.3% | 16.0% | 15.0% | 18.0% | 15.8% | 15.5% | 13.2% | 16.5% | 13.7% | 17.5% | 16.6% | 10.8% | 10.9% | 18.4% | 15.2% |
| Nuve Cloud Bed Frame3.9% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | 5.4% | 4.9% | 9.9% | 4.7% | 4.5% | 6.2% | 8.1% | 5.2% | 4.4% | 3.7% | 5.9% | 4.3% | 2.3% | 4.2% | 6.9% | 5.6% | 4.2% | 4.4% | 4.2% | 6.2% | 5.9% | 4.3% | 5.5% | 7.5% | 3.9% |
| Omni Modular Sofa Bed2.8% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | 9.2% | 3.6% | 2.5% | 5.7% | 4.1% | 4.4% | 4.1% | 3.2% | 4.0% | 5.0% | 4.2% | 2.3% | 2.9% | 3.3% | 2.8% |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ALL TRACKED PRODUCTS3.0% last wk | -21% | +293% | -13% | -20% | +47% | +0% | -18% | +160% | -11% | +6% | +8821% | +424854% | +186% | +73% | -35% | -23% | +249% | -53% | -44% | -65% | +134% | -15% | -47% | -73% | -76% | +51% | -55% | -61% | -71% | -48% | -80% | -71% | +85% | -54% | -69% | -59% | -42% | -54% | -45% | -54% | -57% | -44% | -62% | -100% | -70% | -63% | -62% | -50% | +28% | -33% | -18% | -39% |
| Nimble Sofa Bed1.5% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -50% | -71% | -66% | -60% | -54% | -42% | -28% | -50% | -50% | -42% |
| Ecosa Mattress4.3% last wk | -39% | -39% | -19% | -43% | -25% | -29% | -43% | -44% | -33% | -5% | +13% | +40% | -21% | -2% | -22% | -34% | +748% | -72% | -70% | -74% | -72% | -56% | -57% | -55% | -66% | -68% | -61% | -61% | -65% | -62% | -65% | -70% | -58% | -56% | -60% | -60% | -32% | -50% | -35% | -59% | -50% | -57% | -52% | -70% | -66% | -62% | -43% | -36% | +557% | -8% | -30% | -22% |
| Sydney Sofa Bed1.3% last wk | +13% | -20% | -5% | -15% | -12% | -22% | -21% | -1% | -1% | +49% | +287% | +36% | -29% | -13% | -23% | -21% | -46% | -64% | -51% | -62% | -68% | -27% | -47% | -57% | -53% | -45% | -54% | -66% | -63% | -45% | -62% | -74% | -56% | -49% | -38% | -48% | -29% | -11% | -32% | -41% | -39% | +574% | -39% | -97% | -78% | -65% | -67% | -44% | +31% | -14% | -30% | -0% |
| Ecosa Bamboo Bedding5.2% last wk | -15% | -21% | +10% | -4% | -7% | -1% | -10% | +20% | -2% | +32% | +20% | +9% | -4% | +20% | +3% | +39% | +27% | +4% | +25% | +22% | -11% | +24% | +21% | +10% | -9% | -12% | -21% | -1% | +13% | +6% | -29% | -30% | -30% | -34% | -37% | -46% | -32% | -35% | -28% | -33% | -55% | -57% | -47% | -51% | -55% | -38% | -36% | -27% | +22% | -5% | -2% | +1% |
| Essence Mattress5.3% last wk | +9% | -16% | -7% | +3% | +8% | -7% | +31% | +75% | +51% | +24% | +229% | +515% | +32% | +5% | -14% | +6% | +110% | -55% | -34% | -31% | -13% | +179% | -0% | +8% | -9% | -84% | -48% | -53% | -51% | -33% | -38% | -63% | -49% | -67% | -94% | -56% | -37% | -54% | -39% | -46% | -40% | -48% | -47% | -54% | -50% | -34% | -36% | -28% | +2% | -13% | -23% | -71% |
| Pure Mattress3.4% last wk | -10% | -18% | -5% | -18% | -10% | -17% | -30% | +4184% | -22% | +30% | +17% | -44% | -59% | -63% | -48% | -26% | -32% | -39% | -42% | -95% | -63% | -32% | -11% | +138% | -98% | -63% | -64% | -56% | -59% | -54% | -64% | -77% | -78% | -64% | -59% | -62% | -4% | -8% | -20% | -40% | -45% | -29% | -60% | -91% | -75% | -49% | -71% | -33% | +31% | -30% | -18% | -21% |
| Tokyo Sofa Bed0.4% last wk | -14% | -16% | +48% | -27% | -20% | -20% | +16% | +34% | -40% | +71% | +62% | +37% | +18217% | -19% | +42% | -28% | -50% | -78% | -48% | -68% | -74% | -11% | -39% | -64% | -52% | -58% | -70% | -74% | -42% | -42% | -28% | -65% | -25% | -48% | -53% | -73% | -53% | -42% | -52% | -65% | -60% | -67% | -51% | -75% | -72% | -81% | -75% | -76% | -28% | -48% | -58% | -61% |
| Nuve Cloud Bed Frame2.3% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Sierra Storage Bed Frame1.9% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -65% | +8% | -4% | -22% | +14% | +47% | -13% | -52% | -41% | -32% | -18% | -67% | -63% | -53% | -47% | -49% | -22% | -74% | -46% | -36% | -48% | -43% | -69% | -13% | -28% | -61% | -70% | -69% | -51% | -60% | -43% | -25% |
| Omni Modular Sofa Bed1.2% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Rise Bed Frame2.3% last wk | -31% | -16% | -17% | -45% | -10% | -17% | -41% | -39% | -13% | +67% | +173% | +9% | -46% | -22% | -50% | -50% | -46% | -58% | -33% | -46% | -59% | -36% | -79% | -35% | -46% | -57% | -43% | -24% | -43% | -42% | -35% | -69% | -46% | -56% | -44% | -60% | -54% | -77% | -69% | -61% | -65% | -59% | -66% | -69% | -67% | -63% | -73% | -64% | +31% | -38% | -65% | -32% |
| Ecosa Pillow8.5% last wk | -37% | -51% | -9% | -18% | -17% | +2% | -16% | -15% | -27% | +6% | -5% | +96% | -12% | +30% | -74% | -67% | -63% | -84% | -69% | -68% | -67% | -51% | -60% | -96% | -45% | -68% | -80% | -75% | -95% | -57% | -49% | -47% | -47% | -47% | -57% | -59% | -29% | -54% | -45% | -43% | -49% | -56% | -48% | -100% | -49% | -39% | -51% | -29% | +48% | +3% | -7% | -29% |
| Versa Modular Sofa Bed1.6% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| TrueFirm Mattress5.8% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -39% | -56% | -43% | -55% | -24% | -13% | -7% | -76% | -43% | -44% | -51% | -48% | +3% | +21% | -18% | +25% |
| Rio Sofa Bed0.8% last wk | -14% | -27% | +22% | +6% | -5% | +9% | -20% | -36% | +8% | +35% | +1280346% | +74% | -23% | -48% | -65% | -40% | -53% | -47% | -40% | -37% | -50% | -7% | -57% | -10% | -52% | -41% | -41% | -49% | -32% | -43% | -47% | -94% | -79% | -66% | -67% | -78% | -83% | -81% | -70% | -64% | -66% | -78% | -51% | -64% | -57% | -44% | -48% | -63% | -44% | -49% | -46% | -60% |
| Rio Timber Sofa Bed0.8% last wk | -23% | -11% | +11% | +29% | +2% | -10% | +4% | +39% | -18% | +57% | +86% | +6% | +26% | +16% | -29% | -44% | -39% | -81% | -53% | -52% | -79% | -10% | -37% | -67% | -43% | -18% | -56% | -71% | -40% | -58% | -52% | -93% | -80% | -70% | -75% | -71% | -62% | -61% | -60% | -31% | -79% | -66% | -57% | -79% | -67% | -82% | -80% | -55% | -10% | -47% | -45% | -23% |
| Sierra Bed Frame1.7% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -38% | +2% | -12% | -11% | +12% | +27% | -14% | -22% | -39% | -22% | +0% | -57% | -44% | -47% | -44% | -50% | -37% | -47% | -51% | -47% | -56% | -65% | -52% | -63% | -61% | -61% | -63% | -68% | -48% | -52% | -54% | -55% |
| Zen Bed Base4.4% last wk | -2% | -10% | +26% | -16% | -1% | -6% | -4% | +8% | -9% | +53% | +35% | +17% | -25% | -70% | -43% | -30% | -28% | -51% | -22% | -37% | -36% | -4% | -29% | -17% | -26% | -16% | -43% | -53% | -71% | -36% | -52% | -81% | -67% | -80% | -73% | -74% | -67% | -78% | -63% | -58% | -66% | -74% | -66% | -59% | -31% | -67% | -83% | -70% | -36% | -45% | -33% | -15% |
| Ecosa Kids Mattress5.9% last wk | -28% | -35% | -18% | -16% | -7% | -28% | -51% | -15% | -36% | +20% | -6% | +2% | +9% | +6% | -46% | -42% | -59% | -81% | -69% | -61% | -67% | -49% | -60% | -61% | -59% | -55% | -70% | -56% | -74% | -57% | -64% | -65% | -57% | -57% | -46% | -60% | -54% | -65% | -58% | -77% | -77% | -72% | -76% | -79% | -78% | -63% | -31% | -58% | -28% | -54% | -63% | -24% |
| CoolComfort Mattress1.4% last wk | -21% | +32130% | -1% | +0% | +79% | +34% | +6% | +36% | +60% | +143% | +83% | +87% | +46% | +133% | +189% | -38% | +5401% | -39% | -6% | -4% | +19178% | -16% | -54% | -16% | -70% | -75% | -58% | -79% | -75% | -51% | -48% | -77% | +4381% | -74% | -75% | -74% | -35% | -71% | -51% | -66% | -30% | -55% | -32% | -59% | -50% | -27% | -46% | -82% | -43% | -9% | -13% | -47% |