| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL53,098 last wk | +57% | +51% | +52% | +55% | +29% | +15% | +39% | +16% | +21% | +36% | +88% | +69% | +20% | +12% | +69% | +85% | +129% | +67% | +196% | +234% | +101% | +218% | +273% | +167% | +229% | +220% | +17% | +61% | +104% | +110% | +16% | +122% | +187% | +82% | +72% | +84% | +50% | +5% | +58% | +90% | +7% | +17% | +96% | +27% | +139% | +46% | +23% | +48% | +68% | +31% | +12% | -34% |
| Paid Social18,851 last wk | +183% | +131% | +110% | +112% | +74% | +40% | +104% | +31% | +39% | +145% | +267% | +152% | +57% | +60% | +192% | +200% | +307% | +197% | +634% | +543% | +270% | +564% | +747% | +444% | +571% | +672% | +89% | +210% | +269% | +249% | +38% | +278% | +414% | +180% | +112% | +162% | +76% | +13% | +111% | +170% | +21% | +42% | +182% | +62% | +293% | +73% | +44% | +80% | +103% | +48% | +44% | -48% |
| Paid Search + Cross-network + Shopping18,915 last wk | +3% | -16% | +4% | +23% | -15% | -11% | +10% | +7% | +11% | -6% | +11% | +19% | -12% | -14% | -11% | -2% | -2% | -36% | -14% | +13% | -11% | +14% | +31% | +1% | +17% | +36% | -15% | -6% | -15% | -8% | -26% | -16% | +10% | -4% | +8% | +4% | +27% | -13% | +6% | +7% | -15% | -17% | -10% | -16% | +28% | +38% | +9% | +23% | +45% | +22% | -11% | -17% |
| Organic Search + AI Assistant6,035 last wk | +23% | +37% | +28% | +20% | +25% | +2% | +4% | +12% | +9% | +16% | +32% | +30% | +42% | +25% | +19% | +18% | +10% | -10% | -4% | +7% | -13% | -20% | -15% | -8% | +5% | -12% | -13% | -2% | -4% | -11% | -5% | -4% | -5% | -4% | +3% | -5% | -2% | -2% | +20% | +23% | +4% | +1% | +1% | +3% | +11% | +8% | -4% | -3% | +1% | -5% | -35% | -17% |
| Direct5,212 last wk | +12% | +35% | +12% | +23% | +5% | +10% | +8% | +25% | +35% | +11% | +32% | +16% | +23% | +6% | +10% | +18% | +52% | -2% | +13% | +39% | +9% | +13% | +40% | +29% | +66% | +65% | +40% | +30% | +60% | +42% | +48% | +77% | +60% | +36% | +103% | +97% | +78% | +23% | +48% | +42% | +29% | +47% | +40% | +17% | +23% | +3% | +23% | +26% | +29% | -1% | -10% | +2% |
| Email1,770 last wk | +46% | +188% | +123% | +2% | +11% | +35% | +17% | +17% | +34% | -23% | +12% | +4% | -4% | -16% | -35% | -19% | -9% | -44% | -21% | -3% | +7% | -7% | -11% | -16% | +14% | +1% | -17% | -37% | -24% | -14% | +132% | +63% | +55% | +30% | +46% | -10% | +127% | -19% | +41% | +16% | +5% | -17% | -34% | -5% | +0% | -26% | -57% | +30% | +87% | -28% | -33% | -50% |
| Organic Social904 last wk | +197% | +197% | +99% | +106% | +42% | +69% | +110% | +73% | +86% | +137% | +251% | +56% | -2% | +7% | +26% | +68% | +54% | +28% | +51% | +64% | +17% | +22% | +26% | -42% | +16% | +63% | -4% | +55% | +48% | +16% | -45% | -23% | -17% | -31% | -7% | -3% | +1% | -28% | +52% | +45% | -31% | -39% | +28% | -43% | +44% | -33% | -43% | -20% | +21% | -13% | -37% | -69% |
| Unassigned337 last wk | -19% | +18% | +56% | +281% | +419% | -32% | +10% | -49% | -17% | -65% | -33% | -69% | -23% | -81% | -35% | -19% | -39% | +254% | +23% | -77% | +219% | +851% | +401% | +34% | +187% | +338% | -34% | -55% | +122% | +248% | +84% | +21% | +153% | -56% | +304% | -45% | -53% | +60% | -83% | -43% | +0% | +67% | +21% | +446% | -60% | -73% | +1% | +39% | -43% | -10% | -63% | -71% |
| Referral709 last wk | -57% | -63% | -72% | -41% | -69% | -52% | -59% | -45% | -64% | -54% | -35% | -42% | -36% | -41% | -54% | -58% | -46% | -76% | -51% | -77% | -58% | -45% | -56% | -57% | -53% | -40% | -87% | -81% | -45% | -32% | -34% | -26% | +11% | -10% | +195% | +32% | +21% | -29% | -40% | -36% | -49% | -65% | -35% | -36% | -50% | -49% | -6% | +75% | +57% | +276% | +29% | +127% |
| Paid Other3 last wk | -22% | -11% | +33% | +41% | +60% | +38% | +27% | -24% | -32% | -61% | -64% | -41% | -21% | +6% | +24% | +39% | +38% | +49% | +90% | +204% | +154% | +172% | +192% | +344% | +554% | +289% | +195% | +113% | +160% | +142% | +275% | +370% | +416% | +198% | +350% | +298% | +18% | +17% | +34% | +34% | -38% | -95% | -97% | -96% | -96% | -91% | -98% | -100% | -98% | -99% | -100% | -99% |
| Affiliates173 last wk | -18% | -18% | +2% | -25% | +20% | +85% | +10% | +14% | -5% | -8% | +7% | +22% | -15% | -9% | -12% | +12% | +57% | +37% | +42% | +89% | +62% | +25% | +53% | +66% | +70% | -2% | -38% | -31% | -26% | -22% | -39% | -33% | -5% | -12% | -19% | -20% | -18% | -10% | -9% | -44% | -32% | -41% | -36% | -49% | -39% | -41% | -46% | -42% | -15% | -27% | -30% | -28% |
| Organic Shopping187 last wk | +100% | +100% | +93% | +100% | +148% | +177% | +49% | +100% | +26% | +126% | +115% | +244% | +100% | +67% | +33% | +107% | +100% | · | +100% | +122% | +100% | +100% | +100% | +100% | +227% | +172% | -28% | +12% | +100% | +100% | +100% | +87% | +76% | +53% | +38% | +20% | -8% | +16% | +53% | +48% | -37% | +58% | +113% | +48% | +29% | +38% | +74% | +15% | +90% | +52% | +56% | +179% |
| Paid Video— last wk | · | · | -100% | -99% | +156% | +551% | -29% | · | · | · | · | · | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | -100% | -100% | · | · | · | · | -100% | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | · | · |
| Organic Video2 last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Display— last wk | · | · | · | · | · | · | -100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL30,081 last wk | +63% | +49% | +51% | +66% | +27% | +10% | +42% | +10% | +18% | +40% | +93% | +54% | -0% | -4% | +46% | +62% | +70% | +2% | +99% | +123% | +16% | +83% | +123% | +36% | +107% | +154% | -9% | +13% | +19% | +57% | -19% | +41% | +115% | +54% | +46% | +84% | +32% | -22% | +37% | +77% | -13% | +0% | +120% | +36% | +178% | +49% | +28% | +53% | +72% | +46% | +16% | -38% |
| Paid Social10,371 last wk | +168% | +116% | +101% | +101% | +61% | +25% | +90% | +2% | +18% | +132% | +235% | +99% | -3% | +14% | +110% | +134% | +149% | +36% | +289% | +265% | +74% | +196% | +286% | +93% | +233% | +391% | +13% | +66% | +46% | +111% | -30% | +80% | +216% | +106% | +57% | +143% | +35% | -31% | +65% | +133% | -11% | +10% | +220% | +86% | +398% | +76% | +52% | +81% | +98% | +63% | +50% | -56% |
| Paid Search + Cross-network + Shopping11,388 last wk | +13% | -16% | +14% | +40% | -13% | -13% | +10% | +15% | +17% | -0% | +15% | +20% | -11% | -15% | -13% | -4% | -10% | -44% | -20% | +8% | -20% | +6% | +26% | -12% | +9% | +36% | -23% | -15% | -28% | -13% | -35% | -24% | +5% | -13% | +4% | -4% | +14% | -23% | -4% | -2% | -27% | -28% | -21% | -25% | +23% | +34% | +4% | +19% | +51% | +28% | -16% | -24% |
| Direct3,857 last wk | +9% | +33% | +9% | +37% | +7% | +16% | +18% | +42% | +65% | +10% | +41% | +21% | +38% | +11% | +24% | +30% | +82% | +6% | +19% | +57% | +24% | +20% | +51% | +42% | +116% | +117% | +59% | +51% | +101% | +78% | +81% | +123% | +106% | +73% | +183% | +161% | +128% | +33% | +75% | +68% | +45% | +92% | +60% | +32% | +37% | +19% | +39% | +45% | +38% | +16% | +9% | +23% |
| Organic Search + AI Assistant2,448 last wk | +20% | +36% | +18% | +6% | +16% | -8% | -2% | +8% | +6% | +11% | +17% | +13% | +41% | +28% | +22% | +10% | +11% | -2% | +1% | +8% | -9% | -15% | -19% | -1% | +11% | -10% | -13% | -4% | -6% | -19% | -10% | -7% | -9% | -12% | -6% | -14% | -10% | -7% | +11% | +6% | +2% | +1% | +6% | -2% | +1% | -6% | -6% | -5% | -1% | -9% | -56% | -23% |
| Organic Social572 last wk | +219% | +231% | +114% | +131% | +58% | +88% | +153% | +103% | +113% | +206% | +324% | +80% | +11% | +26% | +39% | +97% | +88% | +46% | +72% | +83% | +24% | +29% | +46% | -42% | +23% | +91% | +2% | +49% | +54% | +18% | -42% | -24% | -22% | -37% | -8% | -1% | +23% | -33% | +42% | +36% | -41% | -47% | +23% | -45% | +47% | -32% | -44% | -14% | +11% | -11% | -28% | -68% |
| Email645 last wk | +31% | +164% | +25% | +13% | -27% | +17% | -6% | -32% | -19% | -46% | -32% | -28% | -41% | -40% | -53% | -46% | -36% | -54% | -22% | -18% | -8% | -34% | -25% | -40% | -10% | -27% | -43% | -56% | -30% | -27% | +145% | +59% | +43% | +21% | +62% | -29% | +130% | -41% | +32% | +3% | -2% | -23% | -37% | +29% | +24% | -20% | -67% | +89% | +137% | -12% | -21% | -46% |
| Unassigned148 last wk | +1486% | +41% | +424% | +2820% | +3109% | -65% | +592% | -68% | +17% | -86% | +153% | -76% | +148% | -85% | +305% | +253% | -38% | +1034% | +239% | -88% | +733% | +2304% | +288% | +358% | +283% | +1281% | -20% | -62% | +1001% | +2335% | +241% | +25% | +381% | -47% | +101% | -17% | -25% | +61% | -90% | -26% | +25% | +103% | +134% | +1406% | -74% | -82% | +44% | +66% | -51% | +40% | -72% | -76% |
| Affiliates113 last wk | -27% | -19% | +3% | -14% | +63% | +146% | +37% | +50% | +2% | +4% | +12% | +47% | -2% | +22% | +21% | +51% | +103% | +60% | +60% | +136% | +84% | +39% | +106% | +73% | +94% | -11% | -41% | -39% | -14% | -8% | -31% | -27% | +15% | -1% | +15% | -7% | -6% | +4% | -12% | -42% | -39% | -38% | -38% | -40% | -36% | -40% | -26% | -17% | +13% | +33% | +11% | -7% |
| Referral448 last wk | -80% | -85% | -89% | -74% | -92% | -82% | -89% | -76% | -89% | -83% | -81% | -84% | -75% | -74% | -85% | -84% | -75% | -93% | -65% | -94% | -87% | -78% | -83% | -85% | -87% | -81% | -97% | -90% | -53% | -45% | -54% | -41% | +18% | +12% | +487% | +68% | +49% | -30% | -78% | -75% | -88% | -89% | -43% | -42% | -62% | -62% | -5% | +161% | +240% | +1490% | +274% | +715% |
| Paid Other0 last wk | +31% | +92% | +214% | +208% | +326% | +389% | +361% | +180% | +103% | -9% | -11% | +67% | +85% | +251% | +198% | +368% | +316% | +296% | +268% | +794% | +290% | +360% | +372% | +483% | +1335% | +209% | +411% | +128% | +206% | +244% | +513% | +568% | +977% | +333% | +324% | +316% | -17% | +33% | +46% | +64% | -42% | -99% | -99% | -100% | -100% | -98% | -100% | -98% | -100% | -100% | -100% | -100% |
| Organic Shopping90 last wk | +100% | +100% | +60% | +100% | +139% | +163% | +77% | +121% | +11% | +200% | +141% | +172% | +100% | +30% | +43% | +123% | +100% | · | +100% | +124% | +100% | +100% | +100% | +100% | +194% | +169% | -68% | -3% | +100% | +100% | +100% | +100% | +74% | +46% | +17% | +30% | -12% | +0% | +42% | +29% | -28% | +45% | +98% | +42% | +32% | +55% | +82% | -9% | +91% | +63% | +59% | +165% |
| Paid Video— last wk | · | · | -100% | -99% | +174% | +629% | -38% | · | · | · | · | · | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | -100% | -100% | · | · | · | · | -100% | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | · | · |
| Organic Video1 last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Display— last wk | · | · | · | · | · | · | -100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL44.3% last wk | +21% | +7% | +25% | +31% | +28% | +23% | +23% | +7% | +12% | +20% | +27% | +22% | +16% | +18% | +36% | +46% | +35% | +23% | +23% | +22% | +24% | +39% | +34% | +19% | +36% | +41% | +17% | +12% | +9% | +22% | -6% | +9% | +20% | +12% | -3% | +13% | -1% | -14% | -12% | -5% | -9% | -5% | +16% | +12% | +19% | +2% | +1% | +0% | -1% | +11% | +5% | -8% |
| Paid Social53.1% last wk | +3% | -9% | +13% | +22% | +24% | +21% | +10% | -7% | -4% | +14% | +16% | +11% | +4% | +9% | +24% | +33% | +19% | -1% | -7% | +1% | +8% | +13% | +7% | -7% | +11% | +14% | -9% | -15% | -18% | +2% | -22% | -13% | -3% | -6% | -20% | -4% | -13% | -22% | -23% | -18% | -17% | -11% | +8% | +8% | +4% | -4% | -5% | -11% | -13% | +4% | +2% | -6% |
| Paid Search + Cross-network + Shopping32.1% last wk | +15% | -12% | +29% | +33% | -0% | -7% | +14% | -1% | +9% | -12% | -10% | +8% | +29% | +5% | -0% | +9% | +1% | -1% | +3% | +8% | -6% | +10% | +10% | +5% | +14% | +24% | +15% | +9% | +11% | +5% | -5% | -1% | +0% | -3% | -5% | -7% | +4% | -2% | -8% | -15% | -6% | -10% | -22% | -16% | +7% | +17% | +5% | +14% | +16% | +21% | -14% | -20% |
| Direct59.6% last wk | +32% | +24% | +22% | +26% | +21% | +36% | +32% | +36% | +55% | +7% | +22% | +10% | +14% | +38% | +27% | +41% | +44% | +45% | +36% | +35% | +27% | +26% | +26% | +19% | +9% | +20% | +37% | +37% | +46% | +44% | +39% | +43% | +43% | +34% | +63% | +49% | +44% | +21% | +17% | +19% | +26% | +12% | +19% | +19% | +16% | +6% | +16% | +38% | +44% | +41% | +48% | +50% |
| Organic Search + AI Assistant43.6% last wk | +3% | +2% | +5% | +16% | +10% | +18% | +10% | +16% | +12% | +8% | +12% | +18% | +9% | +6% | +11% | +15% | +10% | +3% | +5% | -0% | +3% | -1% | +18% | +9% | +11% | +5% | +12% | +16% | -1% | +6% | +1% | -3% | +3% | +3% | +1% | +2% | -6% | -10% | -9% | -7% | -10% | -14% | -4% | -4% | -3% | -0% | -9% | -7% | -4% | +14% | -12% | +9% |
| Email46.9% last wk | +5% | -4% | +10% | +24% | -7% | -1% | +8% | +10% | -0% | +4% | +5% | -8% | -7% | -5% | +4% | +4% | +5% | +26% | +13% | +11% | +8% | +6% | -0% | -5% | +8% | +2% | +7% | +2% | +8% | -8% | +1% | +32% | +15% | +14% | +29% | +5% | +3% | -7% | +0% | +3% | +5% | -4% | +0% | +7% | +5% | +3% | +2% | +14% | +11% | +19% | +15% | +12% |
| Organic Social43.6% last wk | +134% | +115% | +95% | +116% | +78% | +121% | +124% | +83% | +96% | +104% | +87% | +62% | +80% | +89% | +97% | +141% | +92% | +101% | +81% | +60% | +63% | +44% | +62% | +29% | +32% | +24% | +59% | +40% | +36% | +14% | -15% | +8% | -16% | -23% | +7% | +8% | +3% | -12% | -28% | -39% | -38% | -43% | -28% | -29% | -29% | -40% | -39% | -32% | -36% | -26% | -4% | -15% |
| Unassigned58.8% last wk | -34% | -21% | -35% | -43% | -41% | -27% | -35% | +15% | -13% | +47% | -32% | +5% | -31% | +22% | -26% | -17% | +25% | -33% | -27% | +60% | -30% | -30% | -9% | -34% | -21% | -34% | -23% | -2% | -30% | -25% | -41% | +5% | -20% | -14% | +28% | -22% | -28% | -22% | -8% | -17% | +15% | +3% | -26% | +23% | +35% | +18% | -18% | -14% | +7% | -13% | +6% | +1% |
| Paid Other66.7% last wk | +32% | +45% | +23% | +37% | +36% | +43% | +50% | +130% | +68% | +59% | +28% | +46% | +35% | +34% | +67% | +101% | +84% | +68% | +45% | +70% | +62% | +92% | +65% | +75% | +151% | +49% | +119% | +81% | +79% | +65% | +59% | +41% | +52% | +43% | +11% | +53% | +44% | +43% | +65% | +38% | +27% | +13% | -0% | +24% | +27% | +60% | +106% | -100% | +38% | +219% | -100% | +46% |
| Referral17.2% last wk | +96% | +111% | +99% | +72% | +129% | +106% | +167% | +85% | +95% | +84% | +86% | +71% | +58% | +56% | +114% | +136% | +62% | +145% | +33% | +155% | +111% | +81% | +50% | +57% | +50% | +83% | +220% | +52% | +52% | +56% | +34% | +43% | -5% | -11% | -44% | -3% | +1% | -5% | +27% | +4% | -4% | +44% | +12% | -23% | +24% | +6% | +150% | +70% | -29% | -5% | -48% | -61% |
| Affiliates51.4% last wk | +10% | -31% | -11% | +10% | +41% | +36% | -24% | +12% | -13% | -27% | -13% | -29% | -1% | +7% | +9% | +24% | +46% | +59% | +98% | +115% | +56% | +30% | +19% | +54% | +103% | +37% | -1% | -5% | +32% | -16% | -11% | -12% | +21% | +36% | -6% | +17% | -6% | -7% | -11% | +24% | +17% | +42% | +7% | +19% | +14% | +24% | +20% | +36% | +106% | +139% | +171% | +87% |
| Organic Shopping35.3% last wk | +100% | +100% | -43% | +100% | +293% | +47% | -13% | +35% | +32% | -30% | +28% | +86% | +100% | -4% | +12% | +18% | +100% | · | +100% | +76% | +100% | +100% | +100% | +100% | +0% | -15% | -14% | -4% | +100% | +100% | +100% | -46% | -32% | +6% | -16% | -44% | +8% | +26% | -5% | -11% | -47% | -25% | -49% | -6% | -20% | -41% | -25% | -6% | -4% | +22% | +27% | +24% |
| Paid Video— last wk | · | · | -100% | +70% | +23% | +32% | +25% | · | · | · | · | · | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | -100% | -100% | · | · | · | · | -100% | · | · | · | -100% | -100% | -100% | -100% | -100% | -100% | · | · | · | · | · | · | · |
| Organic Video0.0% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Display— last wk | · | · | · | · | · | · | -100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL excl Paid Social1.12% last wk | +1% | +9% | +11% | +16% | +13% | +16% | +12% | +23% | +28% | +8% | +5% | +9% | +3% | -1% | +11% | +25% | +49% | -21% | +8% | +7% | +43% | +6% | +0% | -13% | +24% | +25% | -6% | +9% | +12% | +7% | -14% | -15% | +1% | +12% | -6% | -9% | +31% | -18% | +14% | +15% | -3% | -9% | -19% | -4% | -12% | -26% | -6% | -26% | -2% | -36% | -13% | -7% |
| Paid Search + Cross-network + Shopping0.98% last wk | +19% | +47% | +16% | +28% | +41% | +51% | +13% | +31% | +39% | +37% | +21% | +22% | +2% | -2% | +30% | +41% | +53% | +1% | +6% | +11% | +59% | +8% | +17% | -6% | +37% | +36% | -4% | +8% | +25% | +23% | +13% | +8% | +18% | +32% | +21% | +5% | +29% | -16% | +6% | +27% | -13% | -16% | -17% | -2% | -28% | -44% | -24% | -41% | -18% | -40% | -15% | -6% |
| Direct1.40% last wk | -29% | -42% | -22% | -11% | -24% | -23% | +2% | +5% | -18% | -29% | -30% | -11% | -12% | -25% | -27% | -2% | -9% | -49% | -27% | -25% | -13% | +9% | -9% | -13% | -16% | +3% | -25% | +9% | -6% | -12% | -36% | -46% | -27% | -22% | -50% | -40% | +26% | +5% | +4% | +16% | -18% | -35% | -22% | -24% | +34% | +7% | -15% | -26% | +29% | -12% | +9% | -16% |
| Organic Search + AI Assistant1.03% last wk | -13% | +22% | +5% | +49% | +13% | +20% | +32% | +43% | +10% | +1% | +8% | +21% | +2% | -11% | +19% | +39% | +63% | -25% | +25% | -5% | +7% | +9% | +25% | -27% | +57% | +57% | -15% | +33% | +33% | +11% | -25% | -8% | -4% | -7% | +22% | -25% | +31% | -9% | +13% | +9% | -2% | -14% | -23% | +20% | -6% | -24% | +5% | +4% | +9% | -27% | -16% | -30% |
| Paid Social0.12% last wk | +56% | +79% | +5% | +67% | +12% | +97% | +58% | +128% | +4% | -6% | -47% | +2% | +12% | -28% | -42% | -43% | -56% | -59% | -60% | -66% | -61% | -74% | -74% | -69% | -64% | -54% | -37% | -55% | -62% | -66% | -73% | -62% | -80% | -61% | -49% | -66% | +13% | +35% | -37% | -43% | -48% | +4% | -60% | -33% | -45% | -64% | -61% | -56% | -27% | -70% | -76% | -39% |
| Email1.92% last wk | -10% | -50% | +15% | +44% | +18% | -13% | +9% | -14% | +77% | -25% | +5% | -23% | +62% | -12% | +25% | +42% | +136% | -20% | +99% | -7% | -8% | +71% | -12% | -17% | +29% | +21% | -21% | +14% | -18% | -6% | -67% | -68% | -12% | -17% | -26% | -10% | -23% | -27% | +20% | -32% | +3% | +33% | -13% | -30% | +9% | +1% | +104% | -10% | +2% | -28% | -19% | +26% |
| Unassigned4.15% last wk | +97% | +81% | +43% | -54% | -74% | +25% | -7% | +95% | -2% | +163% | +154% | +196% | -29% | +184% | +24% | -12% | +49% | -72% | -15% | +339% | -62% | -87% | -69% | -21% | -23% | -71% | +38% | +15% | -26% | -80% | -7% | -26% | -30% | +3% | -63% | +58% | +112% | -69% | +247% | -6% | -35% | -37% | -59% | -70% | +62% | +129% | -30% | -41% | +97% | -50% | -35% | +165% |
| Affiliates1.16% last wk | +235% | +41% | -2% | +100% | +33% | -21% | +90% | +46% | +375% | +35% | +97% | +18% | -33% | +64% | -29% | +124% | +109% | -11% | +17% | +19% | +23% | +52% | +31% | -77% | -41% | +32% | -38% | -44% | -64% | +156% | +230% | +386% | -27% | +7% | +69% | -14% | +237% | -29% | -23% | +105% | +64% | +14% | +13% | -51% | -73% | -49% | +134% | -14% | -2% | -32% | +13% | -60% |
| Referral0.42% last wk | +83% | +204% | +332% | +89% | +238% | +206% | +160% | +51% | +1015% | +100% | +153% | +128% | +4% | +48% | +149% | +179% | +429% | +133% | +183% | +259% | +85% | +81% | +187% | +54% | +199% | +132% | +1197% | +433% | +100% | +95% | +13% | +103% | +18% | +11% | -77% | +31% | +149% | -30% | +114% | +162% | +160% | +112% | -16% | +4% | -50% | +95% | +6% | +43% | -36% | -84% | -37% | -74% |
| Organic Social0.77% last wk | +52% | +102% | -35% | -10% | +21% | -44% | +72% | -19% | +277% | -15% | -47% | -18% | +2% | -77% | -4% | -32% | +224% | -48% | +33% | -66% | -49% | -10% | +29% | -7% | +54% | +46% | -31% | -35% | -33% | -45% | +52% | -35% | -35% | +188% | +25% | -19% | +66% | +109% | -5% | +55% | +74% | +119% | -14% | +46% | -8% | +12% | -42% | -37% | +79% | -57% | -5% | +89% |
| Organic Shopping2.67% last wk | +100% | +100% | +107% | +100% | +21% | -28% | +101% | -50% | -21% | -41% | +225% | +16% | +100% | +100% | +12% | -27% | +100% | · | +100% | +100% | +100% | +100% | +100% | +100% | +38% | +304% | +100% | +100% | +100% | +100% | +100% | -46% | +13% | -35% | -27% | +25% | · | +100% | +162% | +103% | +163% | -68% | -41% | +13% | +8% | +81% | +359% | +100% | -74% | -34% | +15% | -10% |
| Paid Other0.00% last wk | -57% | +100% | -25% | +682% | -37% | -28% | -74% | -100% | -26% | -63% | -100% | -43% | -5% | +18% | -35% | -64% | -85% | -83% | -100% | +32% | -87% | -85% | -49% | -77% | -91% | -40% | -100% | -88% | -87% | -59% | -100% | +100% | -90% | -66% | +100% | -75% | -15% | -57% | -81% | -63% | +100% | · | -100% | -100% | -100% | +191% | -100% | -100% | -100% | -100% | -100% | -100% |
| Paid Video— last wk | · | · | · | · | · | +100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Organic Video0.00% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TOTAL$379,684 last wk | +30% | +36% | +43% | +35% | +10% | +21% | +27% | +31% | +41% | +30% | +62% | +56% | +18% | -2% | +24% | +24% | +63% | -42% | +14% | +27% | +17% | +13% | +26% | -5% | +42% | +43% | -22% | +24% | +24% | +20% | -6% | +3% | +15% | +13% | +20% | -5% | +116% | -17% | +40% | +37% | -3% | -17% | -6% | -5% | +19% | -16% | -2% | -1% | +33% | -31% | -28% | -19% |
| Paid Search + Cross-network + Shopping$158,357 last wk | +24% | +38% | +41% | +43% | +13% | +45% | +30% | +30% | +30% | +62% | +74% | +82% | -4% | +1% | +25% | +19% | +72% | -26% | +1% | +48% | +54% | +22% | +48% | +2% | +36% | +52% | -19% | +16% | +20% | +26% | -16% | -10% | +20% | +31% | +31% | -1% | +103% | -27% | +19% | +42% | -29% | -23% | -17% | -14% | +1% | -19% | -11% | -22% | +18% | -31% | -26% | -22% |
| Direct$83,834 last wk | -11% | -15% | -19% | -11% | -27% | -26% | -3% | +36% | +32% | -6% | -0% | +26% | +28% | +1% | -11% | +26% | +52% | -59% | -20% | +8% | -6% | -2% | +9% | -1% | +26% | +53% | -12% | +90% | +52% | +24% | +32% | +25% | +18% | +7% | -1% | +38% | +193% | +57% | +70% | +87% | +43% | -15% | +19% | -5% | +68% | +14% | +20% | +25% | +61% | -13% | +8% | +2% |
| Organic Search + AI Assistant$51,794 last wk | +5% | +51% | +14% | +40% | +19% | +20% | +45% | +31% | -8% | +39% | +90% | +54% | +54% | +25% | +87% | +91% | +61% | -49% | +30% | -16% | -23% | -17% | -11% | -52% | +23% | -0% | -48% | -4% | +8% | -6% | -35% | -4% | -29% | -22% | +4% | -48% | +27% | -23% | +34% | +6% | -11% | -12% | -4% | +6% | +26% | -11% | -20% | -8% | +9% | -38% | -36% | -32% |
| Paid Social$21,532 last wk | +287% | +518% | +63% | +144% | +65% | +122% | +130% | +220% | +152% | +142% | +131% | +147% | +75% | +77% | +103% | +37% | +61% | +9% | +185% | +176% | +19% | +55% | +70% | +147% | +94% | +113% | +46% | +85% | +145% | +47% | -38% | +101% | +68% | +62% | +20% | +1% | +346% | +76% | +130% | +106% | +22% | +1% | +56% | +165% | +170% | +15% | +10% | +57% | +78% | -29% | -48% | -9% |
| Email$39,200 last wk | +112% | +46% | +193% | +37% | +20% | +36% | +10% | -3% | +134% | -33% | +97% | -6% | +142% | -47% | -8% | +11% | +103% | -72% | +73% | -19% | -13% | +30% | -15% | -14% | +138% | +2% | -44% | +34% | -27% | +7% | +4% | -41% | +24% | -16% | +18% | -30% | +85% | -48% | +86% | -27% | +20% | +44% | -33% | -29% | +65% | -30% | -10% | +34% | +57% | -56% | -34% | +4% |
| Unassigned$13,026 last wk | +50% | +51% | +94% | +59% | +66% | -31% | +28% | +49% | +36% | +2% | +94% | +16% | -60% | -55% | +17% | -46% | -15% | -20% | +1% | -23% | +14% | +3% | +37% | +114% | +51% | -16% | -9% | -36% | +150% | +3% | +110% | +29% | +54% | -55% | +72% | +8% | +48% | -55% | -44% | -47% | -53% | -35% | -34% | +84% | -27% | -49% | +84% | +25% | +27% | -34% | -72% | -5% |
| Affiliates$1,832 last wk | +231% | -6% | -28% | +75% | +99% | +62% | +36% | -24% | +2182% | +107% | +105% | +160% | -7% | +141% | -74% | +24% | +65% | -23% | +339% | +110% | +62% | +102% | +96% | -40% | -19% | +55% | -41% | -32% | -66% | +49% | +42% | +253% | -34% | +1% | +59% | -27% | +549% | +3% | -29% | -12% | +86% | -87% | -14% | -75% | -81% | -79% | +210% | -18% | +30% | -36% | -9% | -74% |
| Referral$1,575 last wk | +29% | -19% | +104% | -43% | -24% | +90% | +40% | +49% | -34% | -60% | +139% | +103% | -53% | -63% | +36% | +87% | +158% | -51% | -11% | -36% | +14% | -32% | +13% | -44% | +45% | +50% | -7% | +230% | +100% | +55% | -41% | +29% | +58% | +117% | -11% | +79% | +190% | -77% | +56% | +20% | +87% | -65% | -40% | -43% | -96% | -47% | +23% | +147% | +61% | +0% | -35% | -67% |
| Organic Social$6,908 last wk | +902% | +1096% | +36% | +66% | +8% | +9% | +284% | -58% | +686% | -8% | +8% | +30% | +30% | -83% | +1% | -71% | +424% | -9% | +244% | -59% | -46% | -42% | +35% | -75% | +33% | +146% | -70% | -77% | +107% | -69% | -15% | -56% | -29% | +264% | +163% | -16% | +967% | +246% | +358% | +229% | +232% | +87% | +47% | +59% | -57% | +30% | -80% | -61% | +285% | -60% | -28% | -62% |
| Paid Other$0 last wk | -97% | +100% | +109% | +1301% | +40% | -60% | -68% | -100% | -49% | -86% | -100% | -74% | -11% | +40% | +4% | -49% | -86% | -7% | -100% | +636% | -66% | +62% | -41% | -94% | -6% | +175% | -100% | -96% | -93% | +107% | -100% | +100% | +15% | +351% | +100% | -10% | +60% | +77% | -78% | +31% | +100% | · | -100% | -100% | -100% | -98% | -100% | -100% | -100% | -100% | -100% | -100% |
| Organic Shopping$1,626 last wk | +100% | +100% | +659% | +100% | -67% | +58% | +466% | -82% | -88% | -86% | +2555% | -46% | +100% | +100% | -34% | -28% | +100% | · | +100% | +100% | +100% | +100% | +100% | +100% | +110% | +1368% | +100% | +100% | +100% | +100% | +100% | +305% | +23% | -43% | -83% | +489% | · | +100% | +54% | +436% | +143% | -78% | +684% | -39% | +65% | +89% | +286% | +100% | -78% | -37% | +617% | -12% |
| Organic Video$0 last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Paid Video— last wk | · | · | · | · | · | +100% | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Whole site21.8% last wk | -31% | -28% | -39% | -28% | -37% | -38% | -29% | -17% | -24% | -38% | -41% | -38% | -27% | -32% | -19% | -31% | -25% | -34% | -25% | -32% | -35% | -28% | -40% | -27% | -23% | -28% | -31% | -29% | -32% | -36% | -29% | -22% | -31% | -34% | -35% | -41% | · | · | · | · | -18% | -3% | -11% | +13% | -0% | -5% | +1% | -4% | +6% | -10% | -5% | +5% |
| Channel | 20 Oct’25 | 27 Oct’25 | 3 Nov’25 | 10 Nov’25 | 17 Nov’25 | 24 Nov’25 | 1 Dec’25 | 8 Dec’25 | 15 Dec’25 | 22 Dec’25 | 29 Dec’25 | 5 Jan’26 | 12 Jan’26 | 19 Jan’26 | 26 Jan’26 | 2 Feb’26 | 9 Feb’26 | 16 Feb’26 | 23 Feb’26 | 2 Mar’26 | 9 Mar’26 | 16 Mar’26 | 23 Mar’26 | 30 Mar’26 | 6 Apr’26 | 13 Apr’26 | 20 Apr’26 | 27 Apr’26 | 4 May’26 | 11 May’26 | 18 May’26 | 25 May’26 | 1 Jun’26 | 8 Jun’26 | 15 Jun’26 | 22 Jun’26 | 29 Jun’26 | 6 Jul’26 | 13 Jul’26 | 20 Jul’26 | 27 Jul’26 | 3 Aug’26 | 10 Aug’26 | 17 Aug’26 | 24 Aug’26 | 31 Aug’26 | 7 Sep’26 | 14 Sep’26 | 21 Sep’26 | 28 Sep’26 | 5 Oct’26 | 12 Oct’26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ALL TRACKED PRODUCTS2.8% last wk | -23% | +1695% | +8% | -21% | +0% | +41371% | -14% | -1% | -12% | +7% | +3040% | -12% | -36% | -39% | -52% | -28% | -65% | -80% | -51% | -74% | -97% | -73% | +16983790057% | -79% | -69% | -61% | -57% | +1367837521831% | +19723666229% | -64% | -91% | -77% | -75% | -68% | -54% | +575631% | +29% | -77% | -69% | -56% | -43% | -55% | -59% | -64% | -66% | -60% | -53% | -51% | -21% | -24% | -36% | -97% |
| Ecosa Mattress4.1% last wk | -35% | -21% | +27% | -53% | -40% | -28% | -42% | -38% | -50% | -18% | -10% | -21% | -36% | -63% | -73% | -66% | -91% | -92% | -94% | -93% | -90% | -90% | -91% | -90% | -90% | -89% | -84% | +28722787% | -87% | -89% | -73% | -68% | -79% | -75% | -49% | -69% | +854% | -60% | -42% | -46% | -26% | -33% | -28% | -29% | -51% | -49% | -47% | -49% | -32% | -15% | -16% | -5% |
| Sydney Sofa Bed1.3% last wk | +8% | +26% | +21% | -2% | +6% | -1% | -10% | +4% | +29% | +31% | -6% | -4% | -0% | -29% | +19% | -26% | -49% | -78% | -79% | -79% | -65% | -70% | -69% | -72% | -63% | -67% | -61% | -61% | +677796091666% | -47% | -99% | -77% | -82% | -69% | -62% | -52% | -20% | -53% | -39% | -63% | -62% | -65% | -60% | -71% | -79% | -69% | -75% | -61% | -30% | -46% | -59% | -19% |
| Nimble Sofa Bed1.1% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -57% | -54% | -52% | -53% | -48% | -7% | +9% | +16% | -43% | -11% |
| Essence Mattress4.8% last wk | -11% | -12% | +9% | -18% | -13% | -9% | +63% | +30% | +62% | +16% | -27% | -41% | -68% | -55% | -72% | -63% | -72% | -88% | -84% | -56% | -28% | -28% | -44% | -82% | -76% | -62% | -66% | -61% | -61% | -40% | -8% | -52% | -63% | -58% | -60% | -63% | -90% | -58% | -44% | -36% | -35% | -46% | -30% | -86% | -79% | -82% | -67% | -45% | -18% | -12% | -15% | -100% |
| Pure Mattress4.4% last wk | -15% | -3% | -13% | -16% | +8% | +4% | -28% | -56% | -26% | -14% | -13% | +16% | -54% | -69% | -81% | +234% | -80% | -91% | -90% | -94% | -100% | -85% | -90% | -87% | -76% | -70% | -77% | -79% | -92% | -83% | -79% | -91% | -74% | -79% | -14% | -51% | +27% | -94% | +13% | -9% | -31% | -21% | -29% | -48% | -62% | -58% | -53% | -62% | -8% | -5% | +2% | +42% |
| Ecosa Bamboo Bedding4.7% last wk | -12% | +2% | -13% | -9% | -14% | +10% | +5% | +48% | -15% | +14% | +26% | -2% | -23% | -9% | +2% | +13% | -12% | -7% | -31% | +23% | +25% | +24% | -21% | -22% | -38% | -30% | -19% | -33% | +22% | -28% | -27% | -43% | -25% | -43% | -38% | -42% | -31% | -48% | -11% | -26% | -10% | -65% | -38% | +9% | -42% | -16% | -16% | -27% | +11% | +23% | +14% | +51% |
| Rise Bed Frame3.0% last wk | -38% | -10% | -17% | -25% | +6% | +3% | -32% | -37% | -28% | +13% | +25% | +15% | -35% | -43% | -81% | -86% | -89% | -87% | +13% | -68% | -91% | -94% | -95% | -93% | -86% | -91% | -50% | -84% | -78% | -29% | +42% | -41% | -64% | -47% | -74% | -76% | -68% | -72% | -35% | -58% | +19% | -53% | -49% | +31% | -79% | -63% | -20% | -67% | -66% | -69% | -87% | +9% |
| Nuve Cloud Bed Frame3.8% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Sierra Storage Bed Frame2.5% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -66% | -61% | -74% | -39% | -48% | -74% | -41% | -39% | -74% | -11% | -83% | -92% | -88% | -72% | -71% | -69% | -70% | -64% | -70% | -28% | -56% | -72% | -36% | -29% | -38% | -44% | -51% | -10% | -9% | -40% | -15% |
| TrueFirm Mattress2.6% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -63% | -44% | -66% | -53% | -7% | -24% | -56% | -37% | -38% | -72% | -20% | -42% | -21% | -11% | -33% | -19% |
| Versa Modular Sofa Bed1.2% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Tokyo Sofa Bed0.6% last wk | -35% | -20% | -9% | -30% | -7% | -9% | +17% | -25% | -36% | +26% | +49% | -12% | -9% | +60% | -51% | +34% | -43% | -69% | -43% | -21% | -57% | -79% | -79% | -87% | -66% | -38% | -22% | -64% | -43% | -40% | -64% | -76% | -63% | -66% | -55% | +18017852% | -48% | -61% | -43% | -67% | -60% | -85% | -58% | -45% | -63% | -43% | -38% | -78% | -17% | -44% | -29% | -25% |
| Omni Modular Sofa Bed1.5% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · |
| Rio Timber Sofa Bed0.4% last wk | -60% | +7% | +96% | -21% | +9% | -32% | -12% | -15% | -2% | +28% | -2% | +2% | -70% | -57% | -25% | -44% | -23% | -56% | -63% | -38% | -15% | -0% | +50% | -49% | -41% | -45% | +74% | -52% | -13% | -28% | -45% | -90% | -96% | -86% | -76% | -71% | -20% | -82% | -35% | -73% | +15% | -6% | -66% | -52% | -81% | -59% | -56% | -53% | -28% | -54% | -38% | -57% |
| CoolComfort Mattress2.2% last wk | +11% | +56% | -3% | +210% | +246% | +92% | +40% | +110% | +43% | +118% | +112% | +219% | +28% | +33% | -10% | -48% | -18% | -73% | -86% | -48% | -48% | -91% | -72% | -81% | -89% | -92% | +157% | -62% | -93% | -89% | +17% | -81% | -53% | -41% | -16% | -13% | -15% | +73% | -47% | -68% | -33% | +21% | -34% | -41% | -47% | -52% | -43% | -1% | +11% | +28% | -16% | -26% |
| Rio Sofa Bed0.5% last wk | -10% | -10% | +8% | +8% | +161% | -27% | -1% | +28% | +16% | +44% | +127% | -11% | -45% | +7% | +15% | -12% | -29% | +4% | +256% | -20% | -9% | -20% | +13% | -55% | -13% | -44% | -24% | -23% | +16% | -40% | -43% | -60% | -81% | -67% | -60% | -60% | -54% | -61% | -65% | -52% | -55% | -43% | -66% | -44% | -66% | -59% | -79% | -77% | -65% | -34% | -59% | -52% |
| Sierra Bed Frame2.8% last wk | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | · | -84% | -80% | -1% | -6% | -25% | -13% | -56% | -34% | -19% | -8% | -10% | -75% | -77% | -88% | -31% | -22% | -28% | -43% | -60% | -27% | -53% | -61% | -55% | -17% | -28% | -45% | -52% | -45% | -45% | -59% | -37% |
| Zen Bed Base4.5% last wk | -24% | +2% | -8% | +12% | -2% | +43% | -27% | -36% | -1% | +76% | -22% | -36% | -47% | +50% | +23% | -14% | -7% | -91% | +2622% | -43% | -86% | -90% | -88% | -41% | -66% | -70% | -30% | +26% | -43% | -62% | -78% | -49% | -60% | -27% | -22% | -32% | +30% | +30% | +23% | -63% | -39% | -57% | -80% | -51% | -21% | -18% | -30% | -47% | -42% | -31% | +3% | -31% |
| Ecosa Kids Mattress3.4% last wk | -55% | -11% | -38% | +12% | -28% | +934861% | -60% | +17% | +30% | +184% | +29% | -57% | -50% | -27% | -84% | -43% | +31% | -7% | -30% | +18% | -23% | -72% | -46% | -53% | -65% | -40% | -30% | -35% | -54% | -80% | -41% | -68% | -57% | -73% | -67% | -78% | -57% | -70% | -65% | -76% | -46% | -49% | -73% | -88% | -88% | -74% | -65% | -43% | -26% | -45% | -54% | -33% |
| Ecosa Pillow9.2% last wk | -45% | -13% | +10% | -37% | -4% | -8% | -30% | -24% | -33% | -17% | +70% | +24% | +10% | -45% | -45% | -46% | -56% | -86% | -74% | -47% | -75% | -84% | -72% | -49% | -43% | -55% | -66% | -35% | -52% | -53% | -38% | -59% | -44% | -43% | -26% | -48% | -38% | -39% | -27% | -23% | -37% | -66% | -53% | -46% | -44% | -79% | -5% | -37% | +30% | +28% | +31% | -17% |